Finish to complete the film titled Hope, Santrianov and his team are faced with new problems. This time it's not about making movies outsmart a minimal budget, but how the documentary film genre that can be watched by audiences. Understandably, they are not actors mainstraim film industry which is supported by large funds. "Originally it was a good return on investment," said Santrianov familiarly called Aan it. Step Bogalakon Pictures production house called the tub stopped in the middle of the road.

Though the film that tells of Indonesia faces now, after 12 years of the reform era, including a decent watch. Filming is also not the first time they did. Previously young filmmakers who had mengenyam lecture at the University of Padjadjaran in Bandung was never released film The Jak, also Romeo Juliet.

Hope the movie is the result of their hard work over many months by taking pictures as it is. Location filming took place in various cities in Indonesia and even crossed to Malaysia. The scene would not be made in a particular scenario. So many amazing momentum and demonstrating the facts about Indonesia.

National film production is growing. In the cinema on average per month appear two to three films. This means that the number of local film audiences certainly not small. Almost all come from well-established film companies. A film with a regular category with a new player could spend tens of billions. While the film Hope, only have capital of about USD 200 million. It was up to the needs of filming.

"That's just the cost of production," said Joseph Andibachtiar Ucup close calls, my team mate Santrianov. If you go to the movies kind of Blitz or Cinema XXI, they must prepare additional funds. Call it for the process of doubling, promotional costs, and a number of other components including the cost list censors. "Movies alone can not cite the cost," added Ucup. If the total, the cost pramasuk this movie studios could double the cost of film production. Even more.

Unfortunately again, local films, if any line is generally located in the back row. Because the quality of the film (both in terms of story and technology) is not equivalent to national Hollywood movie, only natural that managers prioritize bishop made in American movies. "Look, if Hollywood can run two weeks, even if the box office could be a month. If the movie industry, at least a week, "said Ucup.

So the issue is more complex film creators cashed-tight or commonly take an independent path (indie) it. In fact, the history of indie films in Indonesia has been going on for more than 10 years and even had time to become the backbone of the national film before then came the movie What's Up with Love? and raise the national film production from the saturation of the film version of soap operas. Even the Jakarta International Film Festival was born of the spirit that carries the independent alternative films.

In the past, when the era of the VCD into the hype, indie film actors produce their own and pack it into a compact plate. Then, they sell them swadaya.Bisa through the marketing system from mouth to mouth, using email to get word of mouth, or hold a film screening among komuniatas and sell them there. One of them carried out by the group that released the Four Colors of short films titled Manyar tell from Jogja.

But now? When the digital industry has become more advanced, the Internet becomes the medium, then the VCD considered similar zaman.Nasib lag experienced by sales of digital plates movie that goes down. Even rental VCD or DVD too much to cover.

Where Did his run this digital movies?

Arif Setiarso, independent film practitioners mentioned YouTube has taken over. This video portals like digital shop that provides various types of film and video. Not a few independent film mejeng there, to then be downloaded free of cuma.Jika way, is not a large commercial-scale search. But like the search for identity of a movie and how good downloaders respond qualitatively whether or not a movie. In other words, the higher the downloads, the more successful the movie is acceptable to the market, and appear to be a talking point among the public. One was that some success was his documentary No End In Sight, by Charles Ferguson, Magnolia Pictures from the production house that even a nomination at the Oscars for documentaries.

This also leads Merantau film to appear on YouTube. In addition to the trailer version, also there are 11 pieces of film can be downloaded. Attendance is free witnessed handle links by genre action film in the end.

Wander still lucky, because the bishop had played in the homeland, though he scored box-office version of Indonesia. Imagine the movie Hope that limped into theaters for the opportunity remains open.

Via On-Line

In the shade of the difficulty is, then the film diperani by Pandji Pragiwaksono squirmed to find an alternative to perpetuate the road. A local website called www.beoscope.com open collaboration with Bogalakon. This is where the Hope and anchored. Kick-start marketing is done in order to "sell" the film that lasted 71 minutes. The trick?

"We do on-line premiere, as well as watching movies through on-line first in Indonesia," said Aan. Audience of computer users to buy tickets sold on-line on-line with payment can be via ATM. Each ticket cost Rp 10,000, -. A ticket can be used to watch for 12 hours. So for a mass movie play 71 minutes, can watch up to 10 times repeatedly.

"With tickets ceban (10,000 rupiah, RED), they can watch with others," continued the man berpostur this skinny. Risk of film and then watch people as RT only by paying Rp 10.000, - had previously imagined. Even though then streamed out to the big screen any kind of step on the screen, like in the villages in India, has been estimated.

For Aan, pass this way even open the possibility of more and more people who know the film work. "If there is no time to watch, then curious, then they will definitely buy tickets again," he said confidently. The problem, for a turnover, a minimum ticket purchased on-line which should reach 20,000 pieces. It took a long time. Not to mention, the film Hope that when made in digital format 1.3 GB sized files downloading a decent tempo requires time-consuming.

Development of mobile industry in which operators and vendors formed the backbone of recent secretly come to excite the entertainment industry. According to observations Ucup, a vendor just to offer songs from a particular artist or band in one package sales. Slank for example, claimed to be very helpful when five of their hits songs that are inserted into the phone and then given the name Nexian Slank 27th Anniversary.

How like this is necessarily biased in the minds Ucup. If the song can be, then the film was the same. He even saw a big opportunity with the inclusion of various gadgets like a tablet PC as a media phenomenon that will be watching digital movies. Although it remains a priorotas phone anyway because of its sales continue to climb.

One example is the movie Tron Legacy is pinned in the Nokia N8 in several scenes. Although packed his trailer only just but was enough to steal hearts movie lovers to go to the movies. For Nokia is a sponsor, audio and video quality of a movie starring Jeff Bridges is both a "tool" to demonstrate the ability of components and features of HDMI it.

Yes, the indie kids are always smart to look for opportunities. No successful entry of traditional cinema, there is still a digital way. He said, how this has been done. Ucup words, they are able to make movies that dikustom to a mobile phone or tablet PC product specific. Various application store that offered by the Android platform, BlackBerry, iPhone or IPAD, Bada, also OVI Store increasingly open the way their film distribution. "Even Merantau already entered the iTunes movie," says this bespectacled pira.

Service operator

As a reflection only. In America, the industry of digital content services in the form of video on demand. According to eMarketer, total revenue from this sector reached 719 million dollars in 2010. This research institutes predicted in 2014, specialized mobile video could reap a profit to 1.3 billion dollars.

"The process of digitalization of media and opportunities to raise finance from games and music sector will be experienced also by the publisher of the film," said Noah Elkin, eMarketer senior analyst.

In 2004, the operator Sprint in the U.S. that use the CDMA network instead has held a service "pay-per-view" to obtain full-length streaming movies. Named Sprint Movies service operated by its partners, mSpot even cooperate with the kind of film distributor Buena Vista VOD world, Lionsgate, Sony Pictures Home Entertainment and Universal Pictures.

In that year alone was 45 titles ready to be watched via a mobile phone. A number of movie box office kind of National Treasure, Spider-Man 2 and Scarface are some of them.

Why Sprint held a digital movie service this move?

Sprint Entertainment Product Sales Director at the time, Alana Muller saw a niche in situ. He sees the Sprint customers who often waited at the airport because of the delay, too busy people who need entertainment over lunch, even the children who still sit in car seats when traveling far with his parents. "Children will be entertained by the movie Herbie: Fully Loaded and Babe," said Muller.

Sprint's efforts to fruition. A year later seems subscriber growth. According to Mueller, since Sprint launched Movies subscribers grew by an average of 30 percent. This offer is very significant to attract new customers.

Sprint success followed by Bell Canada which released a similar service three years later. Bell named the service Mobile Movies and embrace Buena Viesta and Sony Pictures. Rates per film starts from 5.15 dollars and Bell maintain quality network for streaming movies with unlimited package. The program is then packaged with certain packages. In short, subscribers can watch movies anytime 24 hours, and anywhere.

In countries outside service like this is already plural. Ucup experience in the UK prove how fast the process of downloading movies. In fact, when he went to Korea is no more DVDs. "All the downloads," he said.

Path to indie film

In Indonesia, though the quality conditions that are often not consistent network is not impossible to hold similar services. Although somewhat difficult if the offer movies with a long duration. Which allows, said Arif who work in the indie production house is a Good Sign Production of short films that lasted between three to six minutes. "If a bit long, it can be broken down into several episodes," he said.

So, since three months ago, the production house has offered a similar concept Sprint mSpot her to one of GSM operators. "Any response, even they are ready to run, because the infrastructure is ready," he continued. Therefore, a project like this is very open and perfect for indie filmmakers.

Estimated Arif with a budget of 6 million silver per episode was enough to work. "Even if one day can keep up to shoot three episodes with the same cost, can be much more flexible," he admitted. This means that the system will be applicable to chase running mengefisiensi costs with the assurance that these short films are offered by operators to enrich his value-added services. This certainly will ensure continuity of work itself.

The work of the film which is provided via digital stores opened up opportunities for distributed internationally. The principle of a world without boundaries to offer the internet (including mobile internet), underlies the concept of global sales.

A content provider in India called Hungama Mobile do it. This company knows that Bollywood movies have. Indian Film loved enough even in some European countries. "Call it England, France, and Germany. In the Netherlands, even the Indian film was in-dubbing in local languages, "said Albert Almeida, COO of Hungama Mobile. Hungama beralinasi with the company's Wireless Expertise to peddle Bollywood film on European soil.

Mobile digital movie version of Indonesia is to be started by a passionate young filmmakers are not merely independent thinking solely of commercial elements. Movie of operator services is one of the pacer. Roads can be traveled by cooperating with other vendors. Arif even ready to do this work as operators and vendors support high.

That opportunity was wide open on the digital channels, for sustenance young filmmakers continue to include with the films "read", let the national film industry is also worth trying the indie kids.