In the segmentation analysis is theoretically divided into priorities and approach the final approach. Let's look together on the basic concepts and procedures that need to be studied

PRIORITY APPROACH
Buyers or customers have different characteristics from one another because of psychological characteristics or a different residence, they are more like the shape, decoration, different colors. So do not treat all customers the same based on our tastes, as manufacturers need to do some research beforehand so I could apply the way - a way of marketing in accordance with existing conditions.
From its own survey results that there are customers who have a high frequency of purchase and there are customers who only occasionally shop by looking at factors - factors that in selling excess products. PFR (Subscriber low frequency), PFT (Subscriber high frequency)

Demographic

PFR = 35-54: large families, middle-income: edge city

PFT = 20-45; educated, small family, children under age 5 years

Use the desired attributes

PFR = Mainly on holidays in a creative attention
PFT = At least weekly, full year
Attitude towards product
PFR = happy, but use only one category
PFT = Exotic and passionate, preferably experimental product
Media exposure

PFR = Newspapers, TV daytime
PFT = happy; the product is attractive and is seen as an asset
Psychografi

PFR = desire for self-expression that is restricted by the maintenance of tradition; oriented home
PFT = At present, the desire to express individuality; do not like housework, not orientated home
Social

PFR = Desire for family fun
PFT = Less wants to please the family


FINAL APPROACH
In using this approach, the market share based on the results of the progress that has occurred. That first note is to determine the similarity on which the purchase. For example, the motor that turns a lot matic type bought by women. Upshot matic motor is focused on the style so that more women are bought by those segments.